Before You Do Anything Else … Know Your Marketing Goals

by Allison Pottern Hoch

WRITING OR ILLUSTRATING A BOOK can seem easy compared to marketing, because marketing involves talking to other people. About your book! And yourself! Pure agony for us bookish introverts.

But listen, I have good news. Marketing can also be fun. Once you start to crack the code on how to market, it becomes a creative endeavor, the same as writing or making art.

When I coordinated author events for an indie bookstore, I interacted on a weekly basis with authors who were nervous and overwhelmed by the prospect of hosting a book event. I’ll tell you the same thing I told them: The secret to great marketing is preparation. Making sure you’re prepared for your events and marketing outreach ensures that you have less work to do in the long run—and that you’ll have greater success.

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